Marketing and acquisition of coliving guests

Marketing and acquisition of coliving guests is usually the last thing new operators focus on when they’re getting started. Marketing tends to stay a low priority until operators realize that the rooms are empty. Often, they end up looking for magic (and fast!) solutions. Too late.

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What is an ideal number of rooms to open a coliving space?

Starting small is the right way to build a brand but it's difficult to make a profitable business out of it. You need a certain number of rooms to make your unit economics work. In my experience, the minimum number of rooms to start is ideally 20 or more.

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8 types of coliving properties and concepts

Coliving is just a concept. Many types of properties can be easily converted into a coliving space. You can convert a hotel, hostel, villa, or even a motel into a coliving space relatively easily.

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How to choose the right location for your coliving space

When I first opened my coliving space, I had a very hard time deciding which location to choose. In the end, the final decision was Las Palmas de Gran Canaria and these were the main reasons:

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How to turn your existing hospitality business into a coliving space

The easiest way to start a coliving business is to pivot your existing hospitality business in that direction. You don't have to go all in. In fact, I actually don't recommend it.

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9 tricks for vacation rentals to get more bookings in the low season

It’s one of the biggest headaches for property owners; getting bookings in mid and low seasons. I’ve been partly involved in the property business for a few years now, and these are just some of the tricks that I’ve learned along the way to boost bookings.

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