👋 Welcome

I'm Peter, and I build niche hospitality businesses.

My approach to business is to identify a very niche market and dominate it. Ideally on a global scale.

I have numerous ideas every month, but I cannot execute them all.

Sometimes I share them in my newsletter, LinkedIn, and X.
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^{📷 Guest lecture at EHL Lausanne}

What I'm working on

• ‍Surf Office
  We organize company offsites and team retreats. It initially started as a coliving space for digital nomads, then pivoted into a productized agency, and now I would describe it as a marketplace. We’re a fully bootstrapped company with a remote team of 30.
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• ‍Buy That Hotel
  This started with my idea to buy a small hotel in 2024. Not a rare dream for someone who has been in hospitality for 15+ years, right? Long story short, I didn't buy a hotel, but I learned that there was an opportunity to build a niche marketplace for buying and selling small hotels in Southern Europe and Central America.
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• ‍Hotel Nuggets
  I've always been collecting smart hacks that hotels can use to enhance profitability and improve the customer experience. Ideally, both. I now publish them in this newsletter. It has become an amazing tool to promote Surf Office for hotels.‍

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Hospitality projects I worked on before

(I'm not actively involved anymore)

• ‍Pingotel PMS 2025
  I believed that there was an untapped market for a minimalistic and nicely designed software for very small hotels. So, together with my friend Daniel, we built one, and you can use it for free.
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• ‍Project Spacetime 2021
  My one-year assignment in MEWS during Covid. Our goal was to make it easier for hotels to manage all their spaces and discover new business models by monetizing those spaces for different periods of time. Mews turned this R&D project into a core product, which probably contributed significantly to its positioning and the major funding rounds that followed.
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• ‍Epic Monday 2020
  It supposed to be a marketplace for prefab houses. Even though it hasn't been updated for years, it’s still probably the most comprehensive list of prefab manufacturers. The small info products managed to pay my mortgage for some time.
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• ‍Coworking Cabin 2018
  I had an idea to build a glamping business using my own minimalistic cabins. I hired an architect, we built the prototype, and then I started searching for a factory to build them on a larger scale. Covid hit, and I never came back to this project. But I still have that cabin. ‍
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• ‍Coliving for digital nomads 2014
  I moved to the Canary Islands and started a coliving and coworking space for digital nomads. We opened 2 more -in Santa Cruz (California) and Lisbon (Portugal). Then things started to go sideways and after 4 years, I decided for a pivot.

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Fun experiments that went viral

• Swagalogue 2025
  My curated collection of epic company swag.
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• Hacking containers 2025
  I tried to solve the mess with stickers and it worked.
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• Tourist trap map 2023
  How to identify ugly mass tourism places with data?
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• ‍Hoodpicker 2021
  Analyzing Lisbon's neighborhoods from different angles.
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• Washing machine for men 2014
  Born out of flustration with my washing machine.
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