I'm the founder of Surf Office, a one-stop shop for anyone organizing company retreats.
A few side-projects I'm involved in: Epic Monday, Hoodpicker, and Surfpreneurs Club.
Kickstart your hospitality business by reading one of my guides for: coliving, glamping and hosting offsites.
Feel free to reach out to me on Twitter or Linkedin. You can also book a 1:1 session.
No Playbook 🤷
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Camper vans have always been tolerated by the local authorities even if it’s not legal to stay overnight on the beach. But it's no surprise that the current situation has escalated to the point that police have started to fine the campers.Continue reading →
Over the years I’ve made many mistakes, and that's why it’s easy for me to spot them now. Through listening to the stories of other coliving founders and observing their businesses, I thought it might be beneficial to write these mistakes down and share them here.Continue reading →
The easiest way to start a coliving business is to pivot your existing hospitality business in that direction. You don't have to go all in. In fact, I actually don't recommend it.Continue reading →
When I first opened my coliving space, I had a very hard time deciding which location to choose. In the end, the final decision was Las Palmas de Gran Canaria and these were the main reasons:Continue reading →
Marketing and acquisition of coliving guests is usually the last thing new operators focus on when they’re getting started. Marketing tends to stay a low priority until operators realize that the rooms are empty. Often, they end up looking for magic (and fast!) solutions. Too late.Continue reading →
The more rooms you have, the more customers you can serve, the more money you can make. That's why you need to have a certain number of rooms to make the business work. Continue reading →
In my opinion the decision to buy or rent attributes to about 80% of your success. Even if you do everything else perfectly, your business will suffer if you make a bad decision with renting or buying a property.Continue reading →
I started a coliving business in 2013. We scaled it to 3 spaces in Spain, California, and Portugal. Then we pivoted, and changed the company into a completely different business (company retreats) while still keeping the brand.Continue reading →
It’s one of the biggest headaches for property owners; getting bookings in mid and low seasons. I’ve been partly involved in the property business for a few years now, and these are just some of the tricks that I’ve learned along the way to boost bookings.Continue reading →
Starting small is the right way to build a brand but it's difficult to make a profitable business out of it. You need a certain number of rooms to make your unit economics work. In my experience, the minimum number of rooms to start is ideally 20 or more.Continue reading →
Almost all hotels want to attract groups but very few actually figure out how to do it. I’m going to share some tactics and knowledge I’ve learned over the years to get them in this article.Continue reading →
In the past, when you wanted to build a web app or tool, coding skills were a necessity. Today, however, there are plenty of options available for those of us with more limited coding knowledge to find success.Continue reading →
My first touch with Gran Canaria was about 10 years ago when I purchased a cheap Ryanair flight and escaped a cold, European winter for 10 days. Since then I fell in love with this beautiful island.Continue reading →
But how do we define some locations on a map as touristy and others not? Can we measure the level of “touristy-ness”? What would be the formula? Continue reading →
My goal was to create the best piece of information on the internet about Lisbon's neighbourhoods.Continue reading →