Calculating Lisbon's tourism density score: how many tourists are too many?

Finding a place to live and avoiding being surrounded by tourists all the time can be quite a challenge in popular destinations like Lisbon. 

But how do we define some locations on a map as touristy and others not?

Can we measure the level of “touristy-ness”?

What would be the formula?

One of my favorite websites to browse when traveling to a new city is Hoodmaps. It's a crowdsourced map where people vote for different areas in the city and give them one of 5 labels:

  • Tourists (red)
  • Hipsters (yellow)
  • Rich (green)
  • Normies (gray)
  • Students (blue)

This is what Lisbon looks like:

Hoodmap of Lisbon

Of course, it’s a very oversimplified but it gives you a nice overview of which area you might want to book an Airbnb or where to search for hipster cafés.

Tip: If you are looking for more detailed analysis, check out this Lisbon neighborhood comparison.

Based on the voting crowd of Hoodmaps, these are the touristy 🔴 neighbourhoods in Lisbon:

  • Belém
  • Ajuda
  • Misericórdia
  • Santa Maria Maior 

Does this mean that when you cross the border of the red area, there won't be tourists, only hipsters with their flat whites? Not really.

So what influences the density of tourists in specific areas?

  • Hotels?
  • Popular sightseeing attractions?
  • Airbnb rentals?
  • Starbucks cafés?
  • Souvenir shops?

Perhaps we can somehow track the mobile devices of tourists, mobile operators definitely have data that would shed more light on this.

In Lisbon, it could be influenced by the locations of tuk-tuk stations and popular “miradouros” (viewpoints) that contribute to creating a “tourist” hub.

🕵️ In researching these questions, I found a few usable datasets. Let's add them to the map and see what we find.

1. Hotels

When we add all of the official hotels in Lisbon to the map, we can see that most of them are outside the touristy areas crowdsourced by Hoodmaps.

We can assume also, that people staying in these hotels are spending at least some part of their trip mingling in surrounding neighborhoods to their accommodations.


2. Airbnb listings

InsideAirbnb allows anyone to download all the Airbnb listings in a specific location and add them to a map.


What you can see is that there is no strong correlation between hotel locations and Airbnbs.

However, while Airbnb rentals are distributed across the whole city, there is a very high concentration of them located in the central neighborhoods of Misericórdia and Santa Maria Maior.

These neighborhoods, unfortunately, became something of an amusement park for tourists, kicking out the locals to more remote areas of the city.

3. Tuk-tuk stations

Tuk-tuks (or rickshas) have become a symbol of mass tourism in Lisbon.

Cruising around the historic neighborhoods they are, to put it simply, destroying the vibe of the city. But the city hall somehow hasn’t banned them and we can see here that the density of tourists around official tuk-tuk stations (red dots) is very high.


4. Popular sightseeing spots

Try to google “the best places to see in Lisbon” and you will find thousands of articles with recommendations. I chose this one from the Culture Trip and added the attractions (purple dots) to the map (some of them were outside of Lisbon).

Source: Culture Trip

To make this more accurate I'd next time combine places from another 3-4 of the most popular articles to add more data points.

5. Digital footprints of tourists

While googling more info about this topic, I discovered that a few scientists are already trying to research the digital footprints of tourists. They analyzed data from public photo websites like Flickr/Panoramio and tried to create heat maps of places with high concentrations of tourist activity.

Source: ResearchGate

This can also be applied to tweets or any data tourists share during their stay.

What can we learn from this?

Defining some neighborhoods as touristy and others as not touristy is a very tricky task. With crowdsourcing tools like Hoodmaps, people vote for a calm neighborhood like Ajuda as touristy just because it's close to Belém. But Ajuda is not touristy at all.

Belém is famous for multiple “must-visits places” like Torre de Belém, Pastéis de Belém, and monastery Jerónimos. Tourists are heavily concentrated around these attractions but the rest of the neighborhood is a great and peaceful place to live.

We can definitely consider the central neighborhoods Misericórdia and Santa Maria Maior as very touristy. But the same can be said for plenty of other neighborhoods surrounding them.

Can we define a tourism density score for any locations on the map?

All these visualizations show us areas with high concentration of tourists. But can we somehow combine them all together? 

The first step would be to assign values to each data point: a hotel = 25, an Airbnb listing = 1, etc.

This way we could calculate a Tourism Density Score for any pin you click on a map. The score would be calculated by the relative distance from data points and their values. 

It could look like something like this:

A quick design sketch

How could this tourist score be useful?

Imagine you can get this score for every listing on Airbnb or any apartment you want to buy or rent.

And while measuring this score over time, you can see the historic data and trends. It could be a great tool for journalists and city planners.

If you expected some conclusion, there isn’t one. I'm just passionate about this topic and wanted to share my exploration so far with you. Once I figure out more, I'll share it on this blog.

If you have some ideas about this topic, feel free to reach me out 🤙

Business Ideas & Experiments

Subscribe to my newsletter where I share my experiments of building hospitality businesses.
Well done!
Oops! Something went wrong while submitting the form.

More reading

Join my journey of building and researching niche hospitality businesses 🏨🌴⛺

Well done!
Oops! Something went wrong while submitting the form.

If you are trying to build the next Marriott, this newsletter is probably NOT for you.

But you will love it if you are acquiring land for glamping, bootstrapping a coliving space, buying a small hotel, building a cabin, hustling with Airbnb apartments, launching a niche marketplace, renting on Hipcamp... or you just like exploring new hospitality trends and building stuff.

Don't expect any online courses or similar bs. This newsletter is my personal hack to attract people who are into these topics, brainstorm ideas and then maybe do something together.

I share my stories of building a portfolio of hospitality business and running tons of experiments.

"Hi Peter, I have subscribed to your newsletter for a while now and am loving it. The hospitality industry fascinates me and your newsletter always gets my brain to go prrrrrr brainstorming ideas."

- Dário

"Really cool newsletter. Thanks for sharing. Too many interesting ideas to work on."
- Johannes

"Hey Peter, just wanted to reach out to tell you how much i love your posts here. I found out about you through a recent Jakob Greenfeld newsletter, and when i did, i spent hours to read through your previous posts/tweets."
- Cziri

"Just to say that your newsletter is my favorite of all time. I always get so inspired and want to have as many cool projects as you do."
- Margarida

"Very comprehensive. Not working directly on the space anymore, but following your content closely as it is so engaging actionable and without noise 🙏"
- Nico

"Lovely newsletter again Peter! I’m a fan of your ideas and how your brain works.Always sees opportunities ad niche business. Keep up the good work!"
- Sjoerd

"Love your newsletter! The posts are very inspiring and I love how well you break down the business side of it."
- Martin